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WALK WITH US..
| OUR MISSION |
Our mission is to become the leading creators in the fashion industry, while inspiring new talent as well.
| VISION |
We all work towards the shared goal to grant satisfaction to all of our customers, and collaborators, making sure culture will forever grow. Our mission is to deliver at a high demand, inspiring future artists and creators to evolve and become the next greatness the world has yet to see.
| VALUES |
Our values are to be trustworthy, enforcing authenticity and elegance. Teamwork is the backbone of our company, and we pride ourselves on being critical and analytical creators.
ABOUT THE BRAND
CURE CLOTHING, founded by Tajae Cureton in 2019, is an art propound born out of South Carolina, featuring luxury streetwear and runway fashion elements, presented as connections to storylines.
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Cure Clothing is both a reflection of personal experiences and current social analytics. Branding a reoccurring theme season-to-season, Cure Clothing combines boundless and nostalgic experiences and, while producing a visual on South Carolina style and culture itself.
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With no specific training to fashion design, Cureton gained his understanding of garments and patterns growing up with his great grandmother and grandmother who were seamstress, providing the knowledge of how to curate each piece and then narrate the stories told with each collection without using words.
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CURE CLOTHING’S journey mirrors Cureton, and the brand continues to grow with the help of the newly influenced and loyal customers, with the most recent debut presentation during the Autumn/Winter 2024 Collection.
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CURATING DIFFERENT DESIGNS AND STYLES INTO THE WORLD IN THE
PUREST FOR IS OUR MAIN MISSION HERE AT CURE CLOTHING. WHILE
ESTABLISHING RELATIONSHIPS WITH OUR CUSTOMERS, WE INTERACT
THROUGH AUTHENTICITY.
EVERYTHING IS REAL. NOTHING ELSE IS ACCEPTABLE.
INSPIRED BY ART CURE CLOTHING IS VERY PRECISE AND DELICATE WITH
DESIGNS, MAKING SURE NO IDEA IS DUPLICATED. NEW DESIGNS ARE
BEING CREATED EVERYDAY WITH OUR TEAMS EFFORT SO THAT WE
MAKE SURE WE PROVID THE BEST QUALITY.
QUALITY?
HOW DO YOU WANT TO FEEL?
VERSUS
WHAT DO YOU FEEL?
LIVE IN THIS EVERYDAY
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